Seminar Held by the Department of Art Research, Archives and Information Systems organizes a workshop – “Oishii seikatsu”: Look at Japanese culture in the transitional stage to the tertiary industry
“Oishii seikatsu” (delicious life) is an advertising catchphrase hammered out by Seibu Department Store in 1982. While a high-speed growth era in which people sought material affluence was brought to end, in an era represented by this catchphrase where people try to build an individualistic lifestyle, how did artists respond to the trend? At a workshop organized by the Department of Art Research, Archives and Information Systems of the Tokyo National Research Institute for Cultural Properties (TNRICP) on April 25th, 2017, Ms. Midori YAMAMURA (Special Researcher of the Japan Society for the Promotion of Science) gave a presentation titled “‘Oishii seikatsu’: Look at Japanese culture in the transitional stage to the tertiary industry,” which was an attempt to explore the society and the origin of culture in the 1980s.
According to Ms. YAMAMURA, artists who emerged from the end of the 1980s to the 1990s were greatly influenced by the Japan World Exposition held in Osaka in 1970. Artists participated in the World Expo, which excited enthusiasm in a great many Japanese people, through designing pavilions or exhibiting a piece of art. Meanwhile, those contemporary artists who were critical of the event’s stance of accepting the information industry or urbanization ended up becoming further alienated from people at large. A younger generation of artists, however, began conducting production activities by snuggling up to an everyday sense of ordinary people in the city. It is safe to say that the “Saison culture” based on a cultural strategy spelled out by the Saison Group, a distribution powerhouse centered on Seibu Department Store, which disseminated art, music, play or cinema that was in the forefront of the era between the 1970s and 1980s, played a role in fostering those artists’ flexible sensitivity.
The workshop invited Mr. Yuji MAEYAMA of the Museum of Modern Art, Saitama, who made a remark on the cultural context in the 1970s to 1980s. Due in part to the fact that many participants underwent the same era, opinions and views were exchanged passionately, going beyond the framework of specialty. The content of the presentation is scheduled to be complied in the First Chapter of the book titled Japanese Contemporary Art After 1989 to be published by REAKTION BOOKS.